︎THE ZÉ THEORY
In 2022 we had the Fifa World Cup, the biggest event in the universe for soccer lovers. And, in Brazil, soccer is a big deal. Our country stops to watch the national team playing. Soccer is almost a religion for brazilian people, sorrounded by rituals and beliefs.
Here is impossible to tear soccer and superstition apart. And, in 2022, we discovered one really important thing: every time that Brazil won a World Cup, there was a player named "Zé" in the pitch.
Wooooow! People did need to know that, and who is better to announce that than a brand with "Zé" in its name?
But wait, in 2022, was there a Zé on the team?
Client: Zé Delivery
![](https://freight.cargo.site/t/original/i/a7fbbcb09dd9c12fe8fe5f6dd09c525e582f5e9e190711856e2881d10f51a2c9/5bb94601-1421-4e41-a28b-2694babf0a88_rw_1920.jpg)
![](https://freight.cargo.site/t/original/i/9e01800ca6442a880f6be3d1094e7b5c2715106d6cee5262baffb4441d52ab18/Twits.gif)
![](https://freight.cargo.site/t/original/i/252cd939d6dd8740b885d91497c97bf2f524aa34cea7175cbd5e3a07b5f319e1/06.png)
![](https://freight.cargo.site/t/original/i/c9cfdcae647a33425c27a35b6d8a46fcd42333e33c6729335e74de12fd44da02/01.gif)
![](https://freight.cargo.site/t/original/i/d2c193a83df59fad24e67dbfef8260a5f9a76f00f85365eb48c13920b2204c30/02-2.gif)
![](https://freight.cargo.site/t/original/i/7add930c0c58085388079ab6425e857e905a7feae62d7163ac5f9004f57a65e5/03.gif)
![](https://freight.cargo.site/t/original/i/69716ff69058af88818ccdd12e08d95a034cdca0936e06eb4d0640974450c6b2/05-1.gif)
And so he did it
![](https://freight.cargo.site/t/original/i/8cf3a464ebf07026553654a17f94bd3bae7f98c0fd2cb0fa077436fab8557f69/01-1.gif)
![](https://freight.cargo.site/t/original/i/82b6f56ceb8c1c1ce5c2d1c72ed771b881ee3438ae02b3c9a516c3757aec23af/02-1.gif)
And everything went well, until the unthinkable happened: our Zé was taken from the pitch. The result? Brazil was eliminated and Argentina won the World Cup. We hope that you're happy now, Tite.
![](https://freight.cargo.site/t/original/i/879012ddd20f43e63ffbb0914cb7ea04aeb368c93d058d39c41cb5c50760ef68/vinicius-junior-brasil-croacia-copa-do-mundo.png)